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From intra- to inter-molecular hydrogen bonds with the surroundings: steady-state and time-resolved behavioursElectronic supplementary information (ESI) available: Reversible model explanation and thermodynamic constants calculations (ΔH°, ΔS° and ΔG°); Fig. S1 shows the emission fluorescence spectra for HBO in DMF and DMF/KOH solutions; Fig. S2 is the emission spectra for 6A-MBO, 6A-HBO, 5A-MBO, and 5A-HBO in neutral water solution; Fig. S3 and S4 present the UV-visible absorption and emission spectra for 5A-HBO in different pH solutions; Fig. S5 and S6 display the UV-visible absorption and fluorescence spectra for 6A-MBO and 5A-MBO in DMF and DMF/KOH solutions, respectively; Fig. S7 and S8 show the excitation fluorescence and absorption spectra for HBO, 6A-HBO, 6A-MBO, 5A-HBO and 5A-MBO in DMF and DMF/KOH solutions, respectively; Fig. S9 presents the magic-angle emission decay for 6A-HBO in DMF solution; Fig. S10 and S11 show the UV-visible absorption and fluorescence spectra for HBO and 5A-HBO in DMF solution upon fs-pulse irradiation; Fig. S12-S17 give the 1H (A) and 13C (B) NMR spectra of the different molecules in DMSO-d6. See DOI: 10.1039/c5pp00079c