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PubPharm (22)
1
What Is behind In-Stream Advertising on YouTube? A Remote Neuromarketing Study employing Eye-Tracking and Facial Coding techniques
enthalten in:
Brain sciences
| 2023
von
Mancini, M.
|
Cherubino, P.
|
Martinez, A.
| +7
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2
Time-Dependent Analysis of Human Neurophysiological Activities during an Ecological Olfactory Experience
enthalten in:
Brain sciences
| 2023
von
Vozzi, A.
|
Martinez Levy, A.
|
Ronca, V.
| +8
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3
Esports and Visual Attention : Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience
enthalten in:
Brain sciences
| 2022
von
Mancini, M.
|
Cherubino, P.
|
Cartocci, G.
| +7
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4
Neuroscientific Methods for Exploring User Perceptions While Dealing With Mobile Advertising : A Novel and Integrated Approach
enthalten in:
Frontiers in neuroergonomics
| 2022
von
Mancini, M.
|
Cherubino, P.
|
di Flumeri, G.
| +10
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5
The Sample Size Matters : To What Extent the Participant Reduction Affects the Outcomes of a Neuroscientific Research. A Case-Study in Neuromarketing Field
enthalten in:
Sensors (Basel, Switzerland)
| 2021
von
Vozzi, A.
|
Ronca, V.
|
Aricò, P.
| +6
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6
Smoke signals : A study of the neurophysiological reaction of smokers and non-smokers to smoking cues inserted into antismoking public service announcements
enthalten in:
International journal of psychophysiology : official journal of the International Organization of Psychophysiology
| 2021
von
Inguscio, B.
|
Cartocci, G.
|
Modica, E.
| +5
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7
Taste Responses to Chocolate Pudding with Different Sucrose Concentrations through Physiological and Explicit Self-Reported Measures
enthalten in:
Foods (Basel, Switzerland)
| 2021
von
Martinez-Levy, A.
|
Moneta, E.
|
Rossi, D.
| +7
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8
NeuroDante : Poetry Mentally Engages More Experts but Moves More Non-Experts, and for Both the Cerebral Approach Tendency Goes Hand in Hand with the Cerebral Effort
enthalten in:
Brain sciences
| 2021
von
Cartocci, G.
|
Rossi, D.
|
Modica, E.
| +8
CommentIn: Neuroscientist. 2021 Oct;27(5):450. - PMID 34519548
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9
Forefront Users' Experience Evaluation by Employing Together Virtual Reality and Electroencephalography : A Case Study on Cognitive Effects of Scents
enthalten in:
Brain sciences
| 2021
von
Mancini, M.
|
Cherubino, P.
|
Cartocci, G.
| +10
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10
Consumer Behaviour through the Eyes of Neurophysiological Measures : State-of-the-Art and Future Trends
enthalten in:
Computational intelligence and neuroscience
| 2019
von
Cherubino, P.
|
Martinez-Levy, A.
|
Caratù, M.
| +6
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Thema
18
Journal Article
6
EEG
4
Alertness
4
Brain computer interface
4
Electroencephalography
4
Flight simulator
4
Vigilance
4
eye tracking
2
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alpha
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galvanic skin response
2
heart rate
2
signal processing
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visual attention
1
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1
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1
Divina Commedia
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Erscheinungszeitraum
9
2020-
13
2010-2019
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