Educating Young Adults about Opioid Misuse : Evidence from a Mass Media Intervention
The US opioid epidemic is a serious public health problem. Rates of opioid misuse and dependence are highest for young adults ages 18-25. Prevention strategies that reduce prescription opioid misuse while decreasing stigma around dependence and treatment are critical components of addressing the epidemic. The Truth About Opioids, a mass media public education campaign, was designed to prevent opioid misuse and dependence among young adults. This study examined the intervention's effectiveness to shift opioid-related knowledge, attitudes, and beliefs within targeted designated market areas (DMAs) over time. A sample of young adults (N = 1434) in DMAs with varying levels of media exposure was surveyed at baseline (June-September 2019) and post-intervention (July-August 2020). Logistic regression assessed associations between campaign awareness and campaign-targeted knowledge and attitudes, controlling for baseline variables. Those with any awareness had significantly higher odds of campaign-targeted opioid-related knowledge (versus no awareness) (low awareness OR = 1.52 (95% CI: 1.04, 2.24); high awareness OR = 2.47 (95% CI: 1.58, 3.87)). Those with campaign awareness were also more likely to report lower levels of opioid-related stigma and higher intentions to share information and talk to a friend about the epidemic. Mass media public education campaigns can help influence young adults' opioid-related knowledge and attitudes.
Medienart: |
E-Artikel |
---|
Erscheinungsjahr: |
2021 |
---|---|
Erschienen: |
2021 |
Enthalten in: |
Zur Gesamtaufnahme - volume:19 |
---|---|
Enthalten in: |
International journal of environmental research and public health - 19(2021), 1 vom: 21. Dez. |
Sprache: |
Englisch |
---|
Beteiligte Personen: |
Rath, Jessica M [VerfasserIn] |
---|
Links: |
---|
Themen: |
Analgesics, Opioid |
---|
Anmerkungen: |
Date Completed 24.01.2022 Date Revised 24.01.2022 published: Electronic Citation Status MEDLINE |
---|
doi: |
10.3390/ijerph19010022 |
---|
funding: |
|
---|---|
Förderinstitution / Projekttitel: |
|
PPN (Katalog-ID): |
NLM335454321 |
---|
LEADER | 01000naa a22002652 4500 | ||
---|---|---|---|
001 | NLM335454321 | ||
003 | DE-627 | ||
005 | 20231225225903.0 | ||
007 | cr uuu---uuuuu | ||
008 | 231225s2021 xx |||||o 00| ||eng c | ||
024 | 7 | |a 10.3390/ijerph19010022 |2 doi | |
028 | 5 | 2 | |a pubmed24n1118.xml |
035 | |a (DE-627)NLM335454321 | ||
035 | |a (NLM)35010279 | ||
035 | |a (PII)22 | ||
040 | |a DE-627 |b ger |c DE-627 |e rakwb | ||
041 | |a eng | ||
100 | 1 | |a Rath, Jessica M |e verfasserin |4 aut | |
245 | 1 | 0 | |a Educating Young Adults about Opioid Misuse |b Evidence from a Mass Media Intervention |
264 | 1 | |c 2021 | |
336 | |a Text |b txt |2 rdacontent | ||
337 | |a ƒaComputermedien |b c |2 rdamedia | ||
338 | |a ƒa Online-Ressource |b cr |2 rdacarrier | ||
500 | |a Date Completed 24.01.2022 | ||
500 | |a Date Revised 24.01.2022 | ||
500 | |a published: Electronic | ||
500 | |a Citation Status MEDLINE | ||
520 | |a The US opioid epidemic is a serious public health problem. Rates of opioid misuse and dependence are highest for young adults ages 18-25. Prevention strategies that reduce prescription opioid misuse while decreasing stigma around dependence and treatment are critical components of addressing the epidemic. The Truth About Opioids, a mass media public education campaign, was designed to prevent opioid misuse and dependence among young adults. This study examined the intervention's effectiveness to shift opioid-related knowledge, attitudes, and beliefs within targeted designated market areas (DMAs) over time. A sample of young adults (N = 1434) in DMAs with varying levels of media exposure was surveyed at baseline (June-September 2019) and post-intervention (July-August 2020). Logistic regression assessed associations between campaign awareness and campaign-targeted knowledge and attitudes, controlling for baseline variables. Those with any awareness had significantly higher odds of campaign-targeted opioid-related knowledge (versus no awareness) (low awareness OR = 1.52 (95% CI: 1.04, 2.24); high awareness OR = 2.47 (95% CI: 1.58, 3.87)). Those with campaign awareness were also more likely to report lower levels of opioid-related stigma and higher intentions to share information and talk to a friend about the epidemic. Mass media public education campaigns can help influence young adults' opioid-related knowledge and attitudes | ||
650 | 4 | |a Journal Article | |
650 | 4 | |a prescription opioid misuse | |
650 | 4 | |a public health media campaigns | |
650 | 4 | |a young adults | |
650 | 7 | |a Analgesics, Opioid |2 NLM | |
700 | 1 | |a Perks, Siobhan N |e verfasserin |4 aut | |
700 | 1 | |a Vallone, Donna M |e verfasserin |4 aut | |
700 | 1 | |a Barton, Alexis A |e verfasserin |4 aut | |
700 | 1 | |a Stephens, Daniel K |e verfasserin |4 aut | |
700 | 1 | |a Simard, Bethany |e verfasserin |4 aut | |
700 | 1 | |a Hair, Elizabeth C |e verfasserin |4 aut | |
773 | 0 | 8 | |i Enthalten in |t International journal of environmental research and public health |d 2004 |g 19(2021), 1 vom: 21. Dez. |w (DE-627)NLM162777434 |x 1660-4601 |7 nnns |
773 | 1 | 8 | |g volume:19 |g year:2021 |g number:1 |g day:21 |g month:12 |
856 | 4 | 0 | |u http://dx.doi.org/10.3390/ijerph19010022 |3 Volltext |
912 | |a GBV_USEFLAG_A | ||
912 | |a GBV_NLM | ||
951 | |a AR | ||
952 | |d 19 |j 2021 |e 1 |b 21 |c 12 |