TRANSFORMATION OF ADVERTISING COMMUNICATIONS UNDER THE INFLUENCE OF THE COVID-19 PANDEMIC
The global coronavirus pandemic (COVID-19) has led to changes in advertising, marketing, advertising spending and media activities, forcing companies and brands to rethink their views on current and future advertising and marketing campaigns in order to maintain a stable revenue stream. This becomes even more important, because as a result of COVID-19, it is expected that starting in 2020, in the future, at least for the next 4-5 years, advertising costs for some advertisers will decrease as revenue decreases and the transition to other forms and channels of communication with the target audience of consumers. As a result, many brands may seek to optimize their marketing practices to better reflect the growth of online transactions, communication, and personal interaction time with consumers.
| Medienart: |
E-Artikel |
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| Erscheinungsjahr: |
2021 |
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| Erschienen: |
2021 |
| Enthalten in: |
Zur Gesamtaufnahme - volume:29 |
|---|---|
| Enthalten in: |
Problemy sotsial'noi gigieny, zdravookhraneniia i istorii meditsiny - 29(2021), Special Issue vom: 25. Juni, Seite 680-683 |
| Sprache: |
Russisch |
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| Beteiligte Personen: |
Komarova, A A [VerfasserIn] |
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| Links: |
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| Themen: |
Advertising market |
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| Anmerkungen: |
Date Completed 02.08.2021 Date Revised 02.08.2021 published: Print Citation Status MEDLINE |
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| doi: |
10.32687/0869-866X-2021-29-s1-680-683 |
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| funding: |
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| Förderinstitution / Projekttitel: |
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| 520 | |a The global coronavirus pandemic (COVID-19) has led to changes in advertising, marketing, advertising spending and media activities, forcing companies and brands to rethink their views on current and future advertising and marketing campaigns in order to maintain a stable revenue stream. This becomes even more important, because as a result of COVID-19, it is expected that starting in 2020, in the future, at least for the next 4-5 years, advertising costs for some advertisers will decrease as revenue decreases and the transition to other forms and channels of communication with the target audience of consumers. As a result, many brands may seek to optimize their marketing practices to better reflect the growth of online transactions, communication, and personal interaction time with consumers | ||
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