Validation of persuasive audiovisual communication to reduce salt consumption by people with heart failure
OBJECTIVE: To build and validate persuasive audiovisual communication content to reduce salt consumption in the diet of people with heart failure.
METHOD: Methodological study, of a technological method, based on the Theory of Planned Behavior, in which the stages of pre-production, production and post-production were followed. Content validation was carried out with specialists in the field of health and communication.
RESULTS: Based on the survey of beliefs related to salt reduction, the video contains 42 screens with three minutes and eleven seconds in duration and has animations and motivational arguments with the aim of positively influencing behavioral intention and modeling negative beliefs in positive ones. In content validation, the judges unanimously agreed with the evaluation criteria for the target audience, language, harmony, figures, narration and persuasion strategy. The Content Validity Index was satisfactory with a 97% agreement.
CONCLUSION: Persuasive audiovisual communication was considered valid in terms of content, becoming a tool to enhance the reduction of salt consumption in the care of people with heart failure.
| Medienart: |
E-Artikel |
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| Erscheinungsjahr: |
2021 |
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| Erschienen: |
2021 |
| Enthalten in: |
Zur Gesamtaufnahme - volume:55 |
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| Enthalten in: |
Revista da Escola de Enfermagem da U S P - 55(2021) vom: 23., Seite e03751 |
| Sprache: |
Portugiesisch |
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| Weiterer Titel: |
Validação de comunicação persuasiva audiovisual para redução do consumo de sal por pessoas com insuficiência cardíaca |
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| Beteiligte Personen: |
Sousa, Mailson Marques de [VerfasserIn] |
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| Links: |
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| Themen: |
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| Anmerkungen: |
Date Completed 18.08.2021 Date Revised 24.04.2022 published: Electronic-eCollection Citation Status MEDLINE |
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| doi: |
10.1590/S1980-220X2020006503751 |
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| funding: |
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| Förderinstitution / Projekttitel: |
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| PPN (Katalog-ID): |
NLM327377437 |
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| 245 | 1 | 0 | |a Validation of persuasive audiovisual communication to reduce salt consumption by people with heart failure |
| 246 | 3 | 3 | |a Validação de comunicação persuasiva audiovisual para redução do consumo de sal por pessoas com insuficiência cardíaca |
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| 500 | |a Date Revised 24.04.2022 | ||
| 500 | |a published: Electronic-eCollection | ||
| 500 | |a Citation Status MEDLINE | ||
| 520 | |a OBJECTIVE: To build and validate persuasive audiovisual communication content to reduce salt consumption in the diet of people with heart failure | ||
| 520 | |a METHOD: Methodological study, of a technological method, based on the Theory of Planned Behavior, in which the stages of pre-production, production and post-production were followed. Content validation was carried out with specialists in the field of health and communication | ||
| 520 | |a RESULTS: Based on the survey of beliefs related to salt reduction, the video contains 42 screens with three minutes and eleven seconds in duration and has animations and motivational arguments with the aim of positively influencing behavioral intention and modeling negative beliefs in positive ones. In content validation, the judges unanimously agreed with the evaluation criteria for the target audience, language, harmony, figures, narration and persuasion strategy. The Content Validity Index was satisfactory with a 97% agreement | ||
| 520 | |a CONCLUSION: Persuasive audiovisual communication was considered valid in terms of content, becoming a tool to enhance the reduction of salt consumption in the care of people with heart failure | ||
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| 700 | 1 | |a Freire, Maria Eliane Moreira |e verfasserin |4 aut | |
| 700 | 1 | |a Oliveira, Simone Helena Dos Santos |e verfasserin |4 aut | |
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