Buildings behaving badly : a behavioral experiment on how different motivational frames influence residential energy label adoption in the Netherlands
Heating buildings contributes to approximately 36 % of Europe's energy demand and several EU member states have adopted mandatory energy labels to improve energy efficiency by promoting home weatherization investments. This paper focuses on the perception of the energy label for residential buildings in the Netherlands and the role of different frames (egoistic, biospheric and social norms and neutral frames) in motivating adoption of energy labels for housing. We used a behavioral email experiment and an online survey to investigate these motivational factors. We find that biospheric frames are weaker than the other three motivational frames in terms of engaging interest in the energy label, but that the biospheric frame results in higher willingness to pay (WTP) for the energy label. We also find that age (rather than income) correlates with higher WTP for home energy labels.
| Medienart: |
E-Artikel |
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| Erscheinungsjahr: |
2017 |
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| Erschienen: |
2017 |
| Enthalten in: |
Zur Gesamtaufnahme - volume:32 |
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| Enthalten in: |
Journal of housing and the built environment : HBE - 32(2017), 1 vom: 21., Seite 107-132 |
| Sprache: |
Englisch |
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| Beteiligte Personen: |
Student, Jillian [VerfasserIn] |
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| Links: |
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| Anmerkungen: |
Date Revised 30.09.2020 published: Print-Electronic Citation Status PubMed-not-MEDLINE |
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| doi: |
10.1007/s10901-016-9500-y |
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| funding: |
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| Förderinstitution / Projekttitel: |
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| PPN (Katalog-ID): |
NLM280169493 |
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| 500 | |a Citation Status PubMed-not-MEDLINE | ||
| 520 | |a Heating buildings contributes to approximately 36 % of Europe's energy demand and several EU member states have adopted mandatory energy labels to improve energy efficiency by promoting home weatherization investments. This paper focuses on the perception of the energy label for residential buildings in the Netherlands and the role of different frames (egoistic, biospheric and social norms and neutral frames) in motivating adoption of energy labels for housing. We used a behavioral email experiment and an online survey to investigate these motivational factors. We find that biospheric frames are weaker than the other three motivational frames in terms of engaging interest in the energy label, but that the biospheric frame results in higher willingness to pay (WTP) for the energy label. We also find that age (rather than income) correlates with higher WTP for home energy labels | ||
| 650 | 4 | |a Journal Article | |
| 650 | 4 | |a (Residential) energy label | |
| 650 | 4 | |a Building energy efficiency | |
| 650 | 4 | |a Energy conservation | |
| 650 | 4 | |a Energy efficiency | |
| 650 | 4 | |a Motivating conservation behavior | |
| 650 | 4 | |a Motivational (message) framing | |
| 650 | 4 | |a Social norms | |
| 650 | 4 | |a The Netherlands | |
| 700 | 1 | |a Papyrakis, Elissaios |e verfasserin |4 aut | |
| 700 | 1 | |a van Beukering, Pieter |e verfasserin |4 aut | |
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