The University Worksite Organ Donation Project : a comparison of two types of worksite campaigns on the willingness to donate
© 2010 John Wiley & Sons A/S..
To test the impact of different campaign strategies, a year-long campaign was conducted to promote organ donation among university faculty, staff, and students. Two universities were assigned to each of three conditions: a media-only campaign, a mass media-plus-interpersonal outreach condition, and a control condition. Universities were counter-balanced by geographic region and diversity of population. Changes from pretest to post-test on the key-dependent measures, including signing a donor card and discussing donation with family members, were significantly greater in the media-plus-interpersonal condition than either the mass media only or control conditions. Implications for the creation of campaigns to promote other health behaviors are examined.
| Medienart: |
E-Artikel |
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| Erscheinungsjahr: |
2011 |
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| Erschienen: |
2011 |
| Enthalten in: |
Zur Gesamtaufnahme - volume:25 |
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| Enthalten in: |
Clinical transplantation - 25(2011), 4 vom: 01. Juli, Seite 600-5 |
| Sprache: |
Englisch |
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| Beteiligte Personen: |
Morgan, Susan E [VerfasserIn] |
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| Links: |
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| Themen: |
Comparative Study |
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| Anmerkungen: |
Date Completed 12.01.2012 Date Revised 19.11.2015 published: Print-Electronic Citation Status MEDLINE |
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| doi: |
10.1111/j.1399-0012.2010.01315.x |
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| funding: |
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| Förderinstitution / Projekttitel: |
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| PPN (Katalog-ID): |
NLM199633843 |
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| 500 | |a Citation Status MEDLINE | ||
| 520 | |a © 2010 John Wiley & Sons A/S. | ||
| 520 | |a To test the impact of different campaign strategies, a year-long campaign was conducted to promote organ donation among university faculty, staff, and students. Two universities were assigned to each of three conditions: a media-only campaign, a mass media-plus-interpersonal outreach condition, and a control condition. Universities were counter-balanced by geographic region and diversity of population. Changes from pretest to post-test on the key-dependent measures, including signing a donor card and discussing donation with family members, were significantly greater in the media-plus-interpersonal condition than either the mass media only or control conditions. Implications for the creation of campaigns to promote other health behaviors are examined | ||
| 650 | 4 | |a Comparative Study | |
| 650 | 4 | |a Journal Article | |
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| 700 | 1 | |a Harrison, Tyler R |e verfasserin |4 aut | |
| 700 | 1 | |a Long, Shawn D |e verfasserin |4 aut | |
| 700 | 1 | |a Chewning, Lisa Volk |e verfasserin |4 aut | |
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