The Impact of the COVID-19 Pandemic on Tourists’ WTP: Using the Contingent Valuation Method

This study estimated tourists’ willingness to pay (WTP) for tourist sites or facilities in the prolonged COVID-19 pandemic by applying the dichotomous choice-contingent valuation method to two different tourism destination types. A survey was conducted among domestic tourists in South Korea who had visited destinations within the last six months. We conducted a logistic regression with 1283 effective samples. The results showed differences in tourists’ WTP, depending on type, and the factors affecting WTP differed. Tourists with higher tourism attitude and knowledge of tourism risk exhibited a higher WTP. Tourists with higher perceived risk of infectious disease exhibited less WTP..

Medienart:

E-Artikel

Erscheinungsjahr:

2021

Erschienen:

2021

Enthalten in:

Zur Gesamtaufnahme - volume:18

Enthalten in:

International Journal of Environmental Research and Public Health - 18(2021), 8605, p 8605

Sprache:

Englisch

Beteiligte Personen:

Chang-Young Jeon [VerfasserIn]
Hee-Won Yang [VerfasserIn]

Links:

doi.org [kostenfrei]
doaj.org [kostenfrei]
www.mdpi.com [kostenfrei]
Journal toc [kostenfrei]
Journal toc [kostenfrei]

Themen:

Attitude
Contingent valuation method
Knowledge of tourism risk
Medicine
Perceived risk
R
Willingness to pay

doi:

10.3390/ijerph18168605

funding:

Förderinstitution / Projekttitel:

PPN (Katalog-ID):

DOAJ000968838