食品安全事件冲击下信息与消费者购买意愿研究——以H7N9禽流感事件为例 : = Research on Information and Consumer Purchase Intention Under the Impact of Food Safety Incidents——Based on the H7N9 Avian Influenza
食品安全事件中,消费者购买意愿的迅速恢复是食品行业渡过危机的关键。本文以2013年发生的H7N9事件作为食品安全事件的具体事例,采用情景实验的方法,引入多分类Logistic模型,分析食品安全事件冲击下信息对消费者购买意愿的影响。结果表明,食品安全事件冲击下,负面信息对消费者食品购买意愿的负向作用大于正面信息对消费者购买意愿的正向作用,并且食品安全事件越严重,正面信息对消费者购买意愿的正向作用越弱,负面信息对消费者购买意愿的负向作用越强。因此,食品安全事件冲击下,尤其是事件严重地区,政府和食品行业应充分给予真实权威的正面信息,以降低负面信息的负向作用,帮助食品行业顺利渡过危机。.
In food safety incidents,the rapid recovery of consumers' purchase intention is the key to the crisis in the food industry. Taking the H7N9 incident in 2013 as an example,this paper analyzes the impact of information on consumers' purchasing intention under food safety incidents by introducing the multinomial logistic regression model and scenario experiment. The results show that negative information has more negative effect on consumers' purchase intention than positive information has on consumers' purchase intention under the impact of food safety incidents. The more serious the food safety incidents,the weaker the positive effect of positive information on consumers' purchase intention,and the stronger the negative effect of negative information on consumers' purchase intention. Therefore,under the impact of food safety incidents,especially in the areas where the incidents are serious,the government and the food industry should give full and authoritative positive information to reduce the negative effect of negative information and help the food industry tide over the crisis smoothly..
| Medienart: |
E-Artikel |
|---|
| Erscheinungsjahr: |
2019-12-31 2019 |
|---|---|
| Erschienen: |
2019-12-31 |
| Enthalten in: |
Zur Gesamtaufnahme - year:2019 |
|---|---|
| Enthalten in: |
Zhong guo shi pin an quan zhi li ping lun - (2019), 02 vom: 31. Dez., Seite 110-132+193-194 Original Letters: Enthalten in 中国食品安全治理评论 (DE-600)3040170-7 (DE-600)3040170-7 北京市 |
| Reihe: |
China Academic Journals (CAJ), J, 经济与管理科学 = Economics & Management |
|---|
| Sprache: |
Chinesisch |
|---|
| Weiterer Titel: |
Research on Information and Consumer Purchase Intention Under the Impact of Food Safety Incidents——Based on the H7N9 Avian Influenza |
|---|
| Beteiligte Personen: |
|---|
| Links: |
oversea.cnki.net [lizenzpflichtig] |
|---|
| Anmerkungen: |
Author info:Liu Tingting;Zhou Li |
|---|
| Förderinstitution / Projekttitel: |
|
|---|
| PPN (Katalog-ID): |
CAJ622431722 |
|---|
| LEADER | 01000caa a22002652 4500 | ||
|---|---|---|---|
| 001 | CAJ622431722 | ||
| 003 | DE-627 | ||
| 005 | 20230318153532.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 230101s2019 cc |||||o 00| ||chi c | ||
| 035 | |a (DE-627)CAJ622431722 | ||
| 035 | |a (SBB-XA)CAJ_ZGPO201902008 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rakwb | ||
| 041 | |a chi | ||
| 044 | |c XB-CN | ||
| 084 | |a ASIEN |q DE-1a |2 fid | ||
| 084 | |a F203 |2 clc | ||
| 084 | |a F426.82 |2 clc | ||
| 084 | |a F274 |2 clc | ||
| 100 | 0 | |a 刘婷婷 |e verfasserin |4 aut | |
| 245 | 1 | 0 | |a 食品安全事件冲击下信息与消费者购买意愿研究——以H7N9禽流感事件为例 |b = Research on Information and Consumer Purchase Intention Under the Impact of Food Safety Incidents——Based on the H7N9 Avian Influenza |
| 246 | 3 | 1 | |a Research on Information and Consumer Purchase Intention Under the Impact of Food Safety Incidents——Based on the H7N9 Avian Influenza |
| 264 | 1 | |c 2019-12-31 | |
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 490 | 0 | |a China Academic Journals (CAJ) |a B |a 理工B(化学化工冶金环境矿业) = Chemistry/ Metallurgy/ Environment/ Mine Industry | |
| 490 | 0 | |a China Academic Journals (CAJ) |a J |a 经济与管理科学 = Economics & Management | |
| 500 | |a Author info:Liu Tingting;Zhou Li | ||
| 520 | |a 食品安全事件中,消费者购买意愿的迅速恢复是食品行业渡过危机的关键。本文以2013年发生的H7N9事件作为食品安全事件的具体事例,采用情景实验的方法,引入多分类Logistic模型,分析食品安全事件冲击下信息对消费者购买意愿的影响。结果表明,食品安全事件冲击下,负面信息对消费者食品购买意愿的负向作用大于正面信息对消费者购买意愿的正向作用,并且食品安全事件越严重,正面信息对消费者购买意愿的正向作用越弱,负面信息对消费者购买意愿的负向作用越强。因此,食品安全事件冲击下,尤其是事件严重地区,政府和食品行业应充分给予真实权威的正面信息,以降低负面信息的负向作用,帮助食品行业顺利渡过危机。 | ||
| 520 | |a In food safety incidents,the rapid recovery of consumers' purchase intention is the key to the crisis in the food industry. Taking the H7N9 incident in 2013 as an example,this paper analyzes the impact of information on consumers' purchasing intention under food safety incidents by introducing the multinomial logistic regression model and scenario experiment. The results show that negative information has more negative effect on consumers' purchase intention than positive information has on consumers' purchase intention under the impact of food safety incidents. The more serious the food safety incidents,the weaker the positive effect of positive information on consumers' purchase intention,and the stronger the negative effect of negative information on consumers' purchase intention. Therefore,under the impact of food safety incidents,especially in the areas where the incidents are serious,the government and the food industry should give full and authoritative positive information to reduce the negative effect of negative information and help the food industry tide over the crisis smoothly. | ||
| 610 | 2 | 4 | |a 南京农业大学经济管理学院 |
| 650 | 4 | |a 生产行业管理 | |
| 650 | 4 | |a 国民经济管理 | |
| 650 | 4 | |a 经济计划与管理 | |
| 650 | 4 | |a 经济 | |
| 650 | 4 | |a 工业部门经济 | |
| 650 | 4 | |a 中国工业经济 | |
| 650 | 4 | |a 工业经济 | |
| 650 | 4 | |a 企业供销管理 | |
| 650 | 4 | |a 企业经济 | |
| 650 | 4 | |a Macro-economic Management and Sustainable Development | |
| 650 | 4 | |a Theory of Industrial Economy | |
| 650 | 4 | |a Enterprise Economy | |
| 650 | 4 | |a 理工B(化学化工冶金环境矿业) | |
| 650 | 4 | |a Chemistry/ Metallurgy/ Environment/ Mine Industry | |
| 650 | 4 | |a 经济与管理科学 | |
| 650 | 4 | |a Economics & Management | |
| 650 | 4 | |a 食品安全事件 | |
| 650 | 4 | |a 信息 | |
| 650 | 4 | |a 购买意愿 | |
| 650 | 4 | |a 情景实验法 | |
| 650 | 4 | |a 多分类Logistic模型 | |
| 650 | 4 | |a Food Safety Incidents | |
| 650 | 4 | |a Information | |
| 650 | 4 | |a Purchase Intention | |
| 650 | 4 | |a Scenario Experiment | |
| 650 | 4 | |a The Multinomial Logistic Regression Model | |
| 700 | 0 | |a 周力 |4 oth | |
| 773 | 0 | 8 | |6 880-01 |i Enthalten in |t Zhong guo shi pin an quan zhi li ping lun |d Bei jing shi, 2018 |g (2019), 02 vom: 31. Dez., Seite 110-132+193-194 |h Online-Ressource |w (DE-627)CAJ589345656 |w (DE-600)3040170-7 |7 nnns |
| 773 | 1 | 8 | |g year:2019 |g number:02 |g day:31 |g month:12 |g pages:110-132+193-194 |
| 856 | 4 | 0 | |u http://erf.sbb.spk-berlin.de/han/caj/oversea.cnki.net/kcms/detail/detail.aspx?dbcode=CJFD&filename=ZGPO201902008 |x Verlag |y CrossAsia Link |z Deutschlandweit zugänglich |
| 856 | 4 | 0 | |u https://oversea.cnki.net/kcms/detail/detail.aspx?dbcode=CJFD&filename=ZGPO201902008 |x Verlag |z lizenzpflichtig |
| 880 | 0 | 8 | |6 773-01/Hans |i Enthalten in |t 中国食品安全治理评论 |d 北京市 |h Online-Ressource |w (DE-627)CAJ589345656 |w (DE-600)3040170-7 |7 nnns |
| 912 | |a ZDB-1-CAJ | ||
| 912 | |a GBV_NL_CAJ | ||
| 912 | |a FID-ASIEN | ||
| 912 | |a SSG-OLC-OA3.1 | ||
| 912 | |a SSG-OLC-CAJ | ||
| 936 | u | w | |j 2019 |e 02 |b 31 |c 12 |h 110-132+193-194 |
| 951 | |a AR | ||
| 952 | |j 2019 |e 02 |b 31 |c 12 |h 110-132+193-194 | ||
| 980 | |2 11 |1 01 |x 0001 |b 641937083 |c 00 |f 5:FIDXASIA |d --%%-- |e --%%-- |j --%%-- |y k |z 01-01-23 | ||
| 981 | |2 11 |1 01 |x 0001 |r http://erf.sbb.spk-berlin.de/han/caj/oversea.cnki.net/kcms/detail/detail.aspx?dbcode=CJFD&filename=ZGPO201902008 | ||