Data analytics for business : lessons for sales, marketing, and strategy / Ira J. Haimowitz
"Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real world business applications. The foundation of this text is the author's 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and data-driven artificial intelligence. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics"--.
| Medienart: |
E-Book |
|---|
| Erscheinungsjahr: |
2023 |
|---|---|
| Erschienen: |
New York, NY: Routledge ; 2023 |
| Sprache: |
Englisch |
|---|
| Beteiligte Personen: |
Haimowitz, Ira J. [VerfasserIn] |
|---|
| Links: |
search.ebscohost.com [lizenzpflichtig] |
|---|
| ISBN: |
|---|
| Anmerkungen: |
Includes bibliographical references and index |
|---|
| Umfang: |
1 Online-Ressource (xiv, 161 pages) ; illustrations |
|---|
| Förderinstitution / Projekttitel: |
|
|---|
| PPN (Katalog-ID): |
1882638794 |
|---|
| LEADER | 01000nam a22002652 4500 | ||
|---|---|---|---|
| 001 | 1882638794 | ||
| 003 | DE-627 | ||
| 005 | 20240306110130.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 240306s2023 xxu|||||o 00| ||eng c | ||
| 020 | |a 9780429300363 |c electronic book |9 978-0-429-30036-3 | ||
| 020 | |a 0429300360 |c electronic book |9 0-429-30036-0 | ||
| 020 | |a 9781000786187 |c electronic book |9 978-1-000-78618-7 | ||
| 020 | |a 1000786188 |c electronic book |9 1-000-78618-8 | ||
| 020 | |a 9781000786088 |c electronic book |9 978-1-000-78608-8 | ||
| 020 | |a 1000786080 |c electronic book |9 1-000-78608-0 | ||
| 035 | |a (DE-627)1882638794 | ||
| 035 | |a (DE-599)KEP088752100 | ||
| 035 | |a (EbpS)3441534 | ||
| 035 | |a (EBP)088752100 | ||
| 040 | |a DE-627 |b eng |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 044 | |c XD-US | ||
| 050 | 0 | |a HF5548.2 | |
| 072 | 7 | |a BUS 019000 |2 bisacsh | |
| 072 | 7 | |a BUS 086000 |2 bisacsh | |
| 072 | 7 | |a BUS 083000 |2 bisacsh | |
| 072 | 7 | |a KJMV7 |2 bicssc | |
| 100 | 1 | |a Haimowitz, Ira J. |e verfasserin |4 aut | |
| 245 | 1 | 0 | |a Data analytics for business |b lessons for sales, marketing, and strategy |c Ira J. Haimowitz |
| 264 | 1 | |a New York, NY |b Routledge |c 2023 | |
| 300 | |a 1 Online-Ressource (xiv, 161 pages) |b illustrations | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a "Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real world business applications. The foundation of this text is the author's 20-plus years of developing and delivering big data and artificial intelligence solutions across multiple industries: financial services, pharmaceuticals, consumer packaged goods, media, and retail. He provides guidelines and summarized cases for those studying or working in the fields of data science, data engineering, and data-driven artificial intelligence. The book also offers a distinctive style: a series of essays, each of which summarizes a critical lesson or provides a step-by-step business process, with specific examples of successes and failures. Sales and marketing executives, project managers, business and engineering professionals, and graduate students will find this clear and comprehensive book the ideal companion when navigating the complex world of big data analytics"-- | ||
| 650 | 0 | |a Business |x Data processing | |
| 650 | 0 | |a Marketing |x Data processing | |
| 650 | 0 | |a Machine learning | |
| 650 | 4 | |a Business ; Data processing | |
| 650 | 4 | |a Machine learning | |
| 650 | 4 | |a Marketing ; Data processing | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Decision-Making & Problem Solving | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Forecasting | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Information Management | |
| 776 | 1 | |z 9780367281502 |c hardcover | |
| 776 | 1 | |z 9780367281489 |c paperback | |
| 776 | 1 | |z 9780367281502 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Haimowitz, Ira J |t Data analytics for business |d New York, NY : Routledge, 2023 |w (DLC)2022025227 |
| 856 | 4 | 0 | |u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3441534 |m X:EBSCO |x Aggregator |z lizenzpflichtig |
| 912 | |a ZDB-4-NLEBK | ||
| 912 | |a BSZ-4-NLEBK-KAUB | ||
| 912 | |a GBV_ILN_2014 | ||
| 912 | |a ISIL_DE-90 | ||
| 912 | |a SYSFLAG_1 | ||
| 912 | |a GBV_KXP | ||
| 951 | |a BO | ||
| 953 | |2 045F |a 658/.05 | ||
| 980 | |2 2014 |1 01 |x DE-90 |b 4496087367 |c 00 |f --%%-- |d --%%-- |e --%%-- |j n |y l01 |z 06-03-24 | ||
| 981 | |2 2014 |1 01 |x DE-90 |y Zugang im Netz des KIT |r https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&db=nlabk&AN=3441534 | ||