Innovating in times of crisis : How do pandemics effect the characteristics of corporate product innovation / Florian Röhlig
The outbreak of the novel Covid-19 disease in late 2019 has hit the global economy and society in an unprecedented way. While firms are seeking their way through the pandemic, innovation provides the opportunity to resist and fight the negative economic consequences of the on-going crisis. This master thesis investigates on the effects of pandemics on corporate product innovation. It is among the first papers studying product innovation in an active crisis scenario, allowing for initial conclusion to be drawn about both innovation and innovator in a pandemic. Based on a quantitative content analysis, this thesis presents a unique case set of 100 product innovations derived from the news database LexisNexis. While the findings did not show statistical significance, a trend per examined variable was identified. It was found that within a crisis, product innovations tend to have a higher novelty and focus on technology but a lower market feasibility. Moreover, innovations tend to originate from firms that engage in strategic collaboration, were innovative before the pandemic, and have a low maturity. This thesis contributes to both innovation and corporate crisis management literature by adding new insights on innovation in a pandemic and allowing for comparisons to past crisis scenarios to be drawn..
| Medienart: |
Buch |
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| Erscheinungsjahr: |
2021 |
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| Erschienen: |
Hamburg: 2021 |
| Sprache: |
Englisch |
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| Beteiligte Personen: |
Röhlig, Florian [VerfasserIn] |
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| Hochschulschrift: |
| Anmerkungen: |
Includes references |
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| Umfang: |
vii, 42 pages, li ; Illustrationen |
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| Förderinstitution / Projekttitel: |
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| PPN (Katalog-ID): |
1783554789 |
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| 100 | 1 | |a Röhlig, Florian |e verfasserin |4 aut | |
| 245 | 1 | 0 | |a Innovating in times of crisis |b How do pandemics effect the characteristics of corporate product innovation |c Florian Röhlig |
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| 300 | |a vii, 42 pages, li |b Illustrationen | ||
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| 500 | |a Includes references | ||
| 502 | |b Master Thesis |c Kühne Logistics University Hamburg |d 2021 | ||
| 520 | |a The outbreak of the novel Covid-19 disease in late 2019 has hit the global economy and society in an unprecedented way. While firms are seeking their way through the pandemic, innovation provides the opportunity to resist and fight the negative economic consequences of the on-going crisis. This master thesis investigates on the effects of pandemics on corporate product innovation. It is among the first papers studying product innovation in an active crisis scenario, allowing for initial conclusion to be drawn about both innovation and innovator in a pandemic. Based on a quantitative content analysis, this thesis presents a unique case set of 100 product innovations derived from the news database LexisNexis. While the findings did not show statistical significance, a trend per examined variable was identified. It was found that within a crisis, product innovations tend to have a higher novelty and focus on technology but a lower market feasibility. Moreover, innovations tend to originate from firms that engage in strategic collaboration, were innovative before the pandemic, and have a low maturity. This thesis contributes to both innovation and corporate crisis management literature by adding new insights on innovation in a pandemic and allowing for comparisons to past crisis scenarios to be drawn. | ||
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