The role of digital media in shaping youth planetary health interests in the global economy / Ibrahim Niankara, Muhammad Noor Al adwan and Aminata Niankara

Despite revolutionizing the work of practicing economists by providing a direct link between neo-classical economic theory and revealed market preference data, Random Utility Theory has yet to guide research applications in global market sustainability. With the worldwide adverse socio-economic effects of the 2019 coronavirus disease (COVID-19), such application now becomes timely. Therefore, relying on a Random Utility theoretic formulation of youths' preferences for the biosphere (ecosystem services, sustainability) and science-based disease prevention to characterize their planetary health interests, this paper adopts a micro-based planetary view of markets to retrospectively analyze the health and ecological implications of digital media consumption among youths in the global economy. Empirically, we rely on a mixed bivariate ordered probit specification, which is estimated using Markov Chain Monte Carlo methods. Our findings reveal a strong, positive correlation coefficient (0.835) between youths' interests in the biosphere and science-based disease prevention. Moreover, digital media consumption in the form of increased frequency of ecological website visits, news blogs visits, and web-browsing on broad science, significantly reduce youths' interests in the biosphere. A similar reduction in youths' interest in science-based disease prevention is observed, from news blogs visits and web-browsing on broad science. Conversely, ecological website visits appear to raise youths' interests in science-based disease prevention. Furthermore, we find a gender-based gradient in youths' planetary health interest, in favor of the female gender. Overall, our findings confirm the appropriateness of a holistic view of health, and suggests a couple of policy implications for the long-term sustainability of our planet..

Medienart:

E-Artikel

Erscheinungsjahr:

2020

Erschienen:

2020

Enthalten in:

Zur Gesamtaufnahme - volume:6

Enthalten in:

Journal of open innovation - 6(2020), 3/49 vom: Sept., Seite 1-26

Sprache:

Englisch

Beteiligte Personen:

Niankara, Ibrahim [VerfasserIn]
Al adwan, Muhammad Noor [VerfasserIn]
Niankara, Aminata [VerfasserIn]

Links:

www.mdpi.com [kostenfrei]
doi.org [kostenfrei]
hdl.handle.net [kostenfrei]

doi:

10.3390/joitmc6030049

Weitere IDs:

10419/241435

funding:

Förderinstitution / Projekttitel:

PPN (Katalog-ID):

1728054540