Similarity, multiple estimations, and the anchoring effect

This paper compares the Selective Accessibility and Scale Distortion theories of anchoring as explanations for anchoring tasks involving (1) perceived dissimilarity between comparison and estimation objects and (2) successive estimation tasks. We begin by describing the two theories of anchoring and what each would predict for these conditions. Two studies are presented in which multiple estimates are made following a single comparison task and the effect sizes of these estimates are correlated to operationalizations of similarity. In the first study, the stimuli varied with respect to how well they fit within an existing category reasonably familiar to the participant population: aircraft. In the second study, the stimuli varied with respect to external features that did not define the category: the brand and location of hotels. In both studies, we find that the anchoring effect size has a positive correlation with the semantic similarity between the comparison and estimation objects, a finding consistent with Selective Accessibility.

Medienart:

E-Artikel

Erscheinungsjahr:

2019

Erschienen:

2019

Enthalten in:

Zur Gesamtaufnahme - volume:146

Enthalten in:

The Journal of general psychology - 146(2019), 2 vom: 15. Apr., Seite 200-215

Sprache:

Englisch

Beteiligte Personen:

Sailors, John J [VerfasserIn]
Heyman, James E [VerfasserIn]

Links:

Volltext

Themen:

Anchoring
Comparative Study
Journal Article
Judgment/decision making
Similarity

Anmerkungen:

Date Completed 15.08.2019

Date Revised 15.08.2019

published: Print-Electronic

Citation Status MEDLINE

doi:

10.1080/00221309.2018.1551775

funding:

Förderinstitution / Projekttitel:

PPN (Katalog-ID):

NLM293654824